Published inDataDrivenInvestor·PinnedMember-onlyAirbnb Exposed Booking.com by Ambush Marketing Them Via TikTok.Don’t you just love it when clever brands out-think and outmaneuver their competitors? I recall my university business strategy professor saying. ‘What do you do when your competitor is drowning? You shove the hose down his throat and turn on the tap full blast.’ All is fair in love and…Business3 min readBusiness3 min read
Published inDataDrivenInvestor·PinnedMember-onlyBud Light Debacle. The Mistake Many Brands Make.Avoid this mistake Often time in the trenches is superior to flashy business qualifications In the 1970s through to the late 1980s, the USA's economic power was under threat from Japanese companies. The Japanese saw little value in flashy business qualifications and had a culture of learning on the job and climbing the leader based on practical business knowledge and experience…Business5 min readBusiness5 min read
Published inDataDrivenInvestor·PinnedMember-onlyHow Corporates Use Law Enforcement Type Questioning in Job InterviewsDid you know multinationals use these techniques? Why would corporations use law enforcement-type questioning techniques to interview prospective employees? Because law enforcement uses these techniques, to get to the truth. It is very important that criminals are prosecuted for their crimes, and it is important that corporations hire the right…Business6 min readBusiness6 min read
Published inDataDrivenInvestor·PinnedMember-onlyAncient Technologies We Cannot Figure Out…In what ways were they better? We are a very advanced society, having built on knowledge of previous generations and having kept records and learnings. There are, however some ancient inventions or methods that are better than what we do today. Brewing Beer, and curing hangovers. Perhaps the movie ‘Hangover’…History4 min readHistory4 min read
Published inDataDrivenInvestor·PinnedMember-onlyA Scientist Who Unknowingly Helped Climate Change, Killed Millions & HimselfWhen innovation becomes deadly… Scientists work to find solutions to problems that humanity faces, and the world would be a vastly different and much tougher place to live, if it wasn’t for their curiosity. But like the proverbial cat that died from curiosity, sometimes scientists do the same thing, however…Climate Change5 min readClimate Change5 min read
Published inDataDrivenInvestor·3 days agoMember-onlyA Hard Worker & Non-Thinker Who Taught Me About MyselfMy frustrations with a colleague I recall working for a multinational food company a few years ago, and part of the interview process was a business aptitude test. There were several mental exercises that we had to complete as applicants and from those and your ‘on-the-job performance’, they would select…Humanity5 min readHumanity5 min read
Published inILLUMINATION·3 days agoMember-only6 Things a Neuropsychologist Learned From Dying PeoplePrinciples to live by We all have to face death. I recall the statement from my youth that my Mom used to say. ‘There is no cure for life or death, save to enjoy the interval.’ George Santayana originally stated the above quote. George was a Spanish-American poet and philosopher. …Life Lessons4 min readLife Lessons4 min read
Published inDataDrivenInvestor·Sep 22Member-onlyWhen Marketing Kills CustomersThe challenge that kills Marketers pride themselves on being creative and causing social media sensations. Throughout my marketing career, I have seen such amazing advertising and marketing messages. Clever slogans and advertising campaigns that lead to action that have relevance and resonance with their target markets. I’ve been in the…Marketing4 min readMarketing4 min read
Published inDataDrivenInvestor·Sep 22Member-onlyLinkedIn is A MessThis is why Initially, LinkedIn was a professional site for business professionals, then I slowly connected with my Facebook friends on LinkedIn. It was a sort of ‘see what I do and where I work,’ kind of thing. Some of my Facebook friends I hadn’t seen in quite a while…Social Media6 min readSocial Media6 min read
Published inILLUMINATION·Sep 20Member-onlyNever Have Open Home Viewing When Selling Your Home.Think about this — I am a huge Bob’s Burgers fan. It takes one or two episodes to get into the comedy cartoon characters, but if you haven’t watched it, watch it to see if it resonates with you. In one episode, Bob and his family go to view open houses in elite neighbourhoods…Real Estate4 min readReal Estate4 min read