Published inDataDrivenInvestor·PinnedMember-onlyAirbnb Exposed Booking.com by Ambush Marketing Them Via TikTok.Don’t you just love it when clever brands out-think and outmaneuver their competitors? I recall my university business strategy professor saying. ‘What do you do when your competitor is drowning? You shove the hose down his throat and turn on the tap full blast.’ All is fair in love and…Business3 min readBusiness3 min read
Published inDataDrivenInvestor·PinnedMember-onlyBud Light Debacle. The Mistake Many Brands Make.Avoid this mistake Often time in the trenches is superior to flashy business qualifications In the 1970s through to the late 1980s, the USA's economic power was under threat from Japanese companies. The Japanese saw little value in flashy business qualifications and had a culture of learning on the job and climbing the leader based on practical business knowledge and experience…Business5 min readBusiness5 min read
Published inDataDrivenInvestor·PinnedMember-onlyHow Corporates Use Law Enforcement Type Questioning in Job InterviewsDid you know multinationals use these techniques? Why would corporations use law enforcement-type questioning techniques to interview prospective employees? Because law enforcement uses these techniques, to get to the truth. It is very important that criminals are prosecuted for their crimes, and it is important that corporations hire the right…Business6 min readBusiness6 min read
Published inDataDrivenInvestor·PinnedMember-onlyAncient Technologies We Cannot Figure Out…In what ways were they better? We are a very advanced society, having built on knowledge of previous generations and having kept records and learnings. There are, however some ancient inventions or methods that are better than what we do today. Brewing Beer, and curing hangovers. Perhaps the movie ‘Hangover’…History4 min readHistory4 min read
Published inDataDrivenInvestor·PinnedMember-onlyA Scientist Who Unknowingly Helped Climate Change, Killed Millions & HimselfWhen innovation becomes deadly… Scientists work to find solutions to problems that humanity faces, and the world would be a vastly different and much tougher place to live, if it wasn’t for their curiosity. …Climate Change5 min readClimate Change5 min read
Published inILLUMINATION·2 days agoMember-onlyHow Corporations Answer Your Questions With Spin Doctors.Beware of spin. We are in the information age and the misinformation and disinformation age, too. Information wars permeate our very existence. Speak to any customer care line of any large corporation and ask them difficult questions. …This Happened To Me5 min readThis Happened To Me5 min read
Published inDataDrivenInvestor·3 days agoMember-only5 Behavioural Drivers to Sell AnythingThe despicable aggression to get what you want The man was despicable, viewing everyone and I mean everyone as cows in a pasture that required ‘milking’. He would suck what he could out of everyone he met, and would always brag about how he ‘got the best deal’ or ‘had that thrown in for free.’ Myron lived by…Sales5 min readSales5 min read
Published inDataDrivenInvestor·Nov 23Member-onlyControl Fear At WorkFear holds us back What are the things people fear most? There is one fear that is linked to all others in most aspects of life and permeates business life. That fear is a fear of failure. …Work5 min readWork5 min read
Published inILLUMINATION·Nov 23Member-onlyThis Will Set You Apart In Business CommunicationEmail communication can make or break your career — Let’s talk about emails One of my brand managers will not progress much further in the company because of her email communication with various departments. The feedback I receive is that she is impulsive and erratic and unprofessional, and rushed. Some have said she doesn’t think prior to making requests. I am working with…Communication5 min readCommunication5 min read
Published inILLUMINATION·Nov 18Member-onlyCon-autocracy -Coming to You Soon.The local government destroyed the entrepreneur. — Okay, there is no real word like ‘Con-autocracy’ but there should be. It’s a word that aptly describes what happened to a great entrepreneur who had a business loved by the local community. I Cook Foods was the brainchild of Ian Cook and his wife, Dena. The business has been…Government3 min readGovernment3 min read