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Airbnb Exposed Booking.com by Ambush Marketing Them Via TikTok.
Don’t you just love it when clever brands out-think and outmaneuver their competitors? I recall my university business strategy professor saying.
‘What do you do when your competitor is drowning? You shove the hose down his throat and turn on the tap full blast.’ All is fair in love and war and business, good old aggressive capitalism.
Ambushing Competitors
Ambush marketing is usually when a brand uses another brand’s marketing campaign to gain exposure and profit.
That is not strictly what I am referring to in this article. How about, rather than using other brands’ marketing campaigns, you ‘hijack’ their customers?
What if you fulfilled a need that a competing brand is not fulfilling and you listen to the competing brand’s customers? That is not ambushing or hijacking, but it is exploiting your competitor’s weakness.
When you are in the service industry and your product is accommodation, you better ensure that your service or value is better than the competition.
But how would a brand find out about the frustrations and lamentations of its competitor’s customers?
